The Best Data Storytelling Tools in 2025 (Quick Reference Guide)

Data storytelling is no longer a "nice-to-have" — it’s a must if you want your insights to drive real action. But with so many tools out there, how do you choose the right one? Whether you're a product manager, marketer, analyst, or founder, you need a tool that does more than just make charts. You need one that helps tell a story.

Here’s a look at the top data storytelling tools available today — starting with the one that’s changing the game: Graphy.

1. Graphy (That’s us 😊)

Founded: 2019

Best for: Clear, beautiful, AI-assisted data storytelling that turns spreadsheets into beautiful stories.

Used by: Marketers, agencies, data analysts, product managers, founders, executives, sales teams, and small business owners.

What is Graphy?

Graphy is an AI-powered data storytelling tool that helps you transform raw data or spreadsheets into clear, beautiful, and compelling data stories — fast. It’s not just about making a graph. It’s about what the graph says.

Instead of throwing 12 dashboards at your audience, Graphy helps you tell a single, focused story with:

• Beautiful, branded data visualization

• An AI-assisted analyst that helps you go from raw data to the right visual in a few clicks

• Smart defaults for non-designers

• Easy chart sharing

• Templates for everything from pitch decks to social reports

It’s the tool for people who want to make their data understandable — not overwhelming.

Key Features

📊 AI Chart Builder: Upload a CSV or spreadsheet and get the right chart, annotated and ready to share.

⤵️ Difference Arrows: Visually highlight key changes and comparisons on your charts.

🔹 Brand Customization: Upload color swatches, add logos, and export visuals in your brand style.

📉 Story Templates: From KPI slides to trend breakdowns, get plug-and-play templates for your next deck or report.

📊 Export-Ready: Download as PNG, or embed anywhere. Instant presentation-ready charts.

🚀 Focused on the "so what?": Graphy helps highlight why the data matters, not just what it shows.

How does Graphy compare to other tools?

Why do teams use Graphy?

According to our users (170,000+ and counting):

• It saves hours of fiddling in Excel, PowerPoint, or Figma

• It turns boring dashboards into shareable stories

• It’s easier than Tableau, smarter than Canva, and faster than building custom slides

Great ideas are only impactful when communicated clearly. Graphy enabled us to transform data into compelling stories, and those stories into meaningful action.

Stan Massueras GTM Europe @Lattice

If you care about driving action with your data — if you want your insights to be understood across the company, without intimidating your audience with another dashboard — Graphy is for you.

Try it for free https://graphy.app/

2. Canva

Best for: Quick, good-looking visuals for social and marketing use.

Canva needs no introduction. It’s a visual design tool used for everything from resumés to Instagram posts. It has a simple chart builder that can be useful if you're already working in Canva, but it lacks any advanced data logic or storytelling functionality.

Why use Canva?

• Great for marketing and social teams

• Fast and beautiful templates

• Easy for teams already using Canva for design

Limitations:

• Not built for data (design first, data second)

• No AI charting

• Can’t analyze, just visualize

3. Flourish

Best for: Interactive web-based charts.

Flourish lets you create stunning, interactive data visualizations. Journalists and media teams love it for storytelling, but it requires some learning curve and more manual setup.

Why use Flourish?

• Beautiful visuals

• Interactive elements

• Embed-friendly

Limitations:

• Manual data setup

• Less beginner-friendly

• Not optimized for business storytelling

4. Tableau

Best for: Analysts and data teams.

Tableau is the OG of data dashboards. If you need to explore massive datasets and slice and dice your charts a hundred ways, it’s a beast. But it’s not great for sharing a simple story with non-technical audiences.

Why use Tableau?

• Powerful data crunching

• Great for analysts and BI pros

Limitations:

• Steep learning curve

• Not designed for storytelling or communication

• Requires training and licenses

5. Power BI

Best for: Enterprise reporting with Microsoft integrations.

Power BI is Microsoft’s answer to Tableau. It’s deeply integrated with Excel and Teams, and used by large enterprises to create dashboards and reports. Like Tableau, it’s not built for narrative communication.

Why use Power BI?

• Enterprise-ready

• Great if you're in the Microsoft ecosystem

Limitations:

• Complex UI

• Not for casual users

• Doesn’t guide the story

TL;DR

If you're trying to:

• Tell a clear story with your data

• Make beautiful charts without a PhD in Excel

• Share insights that actually land with people

Then Graphy is the best tool for you.